About us

OUR STORY

 

BAKULIA AYUPOVA || Founder & CEO

Originally a lawyer, Bakulia was busy climbing the corporate ladder, working in-house in a private investment fund when she realised that her entrepreneurial and creative sides needed an outlet.

Her desire to own her own business as well as her obsession with fresh flowers resulted in what seemed like an endless search for the perfect blooms that can last through Australian heat.

“I’m originally from Russia where giving flowers was always huge – there really was no wrong occasion to give someone flowers,” she says. “Flowers create an amazing atmosphere and inspire positive emotions that we should treat each other with more often.”

Taking this love for spreading positivity, Bakulia started a side-project with her florist sister, selling flowers as gifts, which quickly became the Insta-famous boutique, Fleur du Luxe.

“I believe our attention to detail is the key factor,” she explains. “All our arrangements come in beautiful hat boxes, inspired by iconic Parisian fashion houses. We also use the highest quality floral supplies and only the most perfect beautiful roses, lilies and hydrangeas to ensure every single arrangement is immaculate.”

It’s elements like these that make Fleur du Luxe arrangements a popular gift for literally any occasion, and it’s no surprise that a few big names have fallen in love with the boutique too.

After a year and a half treating Fleur Du Luxe as a side business/hobby, Bakulia finally had the courage to quit her full time corporate job and immerse herself in the world of flowers.

Six months in, Fleur Du Luxe has its original Gold Coast store, a brand new studio in Sydney as well as the new studio opening in the UK. Fleur Du Luxe also offers Worldwide shipping to customers from over 70 countries!

"We are very passionate about what we do so all our flower arrangements are made with love and we hope you enjoy them". Xx

 

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